A great opportunity to drive change
By Ross Fittall, MEPC
The annual MIPIM real estate exhibition in Cannes has been a mainstay of the real estate calendar for decades.
This year we were again in the south of France to talk to investors, fellow professionals and potential occupiers about the benefits of Paradise Birmingham and how the real estate sector can work together to help meet the challenges of tomorrow.
By helping to raise issues, MIPIM is a great opportunity to meet with others who care about the built environment and want to drive change.
The sharing of knowledge is one of the things that suffered during the pandemic and which we need to focus upon once more. Afterall, it is only through collaboration that we can innovate and then share.
As the management of buildings and their construction becomes more and more sustainable, we must all play our part in promoting these solutions, wherever they may be and however they may have come about.
At Paradise, we’re striving to make each of our buildings a leap forward in sustainable design and operation. We can already see this in One Centenary Way, our latest commercial project, as well as our next, Three Chamberlain Square, and at our world-first Octagon residential tower.
These ground breaking, all-electric, smart enabled buildings will push Birmingham forward as a forward thinking place in which to build and invest. Each of these buildings is striving to be exemplary in every way – through their design, construction and the management of their entire lifecycle.
Everyone who works in real estate is conscious of the embodied and operational carbon of the built environment and how we can reduce it. It’s driving huge changes in the sector in everything we do and the results we want to see.
We’re introducing increasingly greener solutions, from the selection and recycling of material to the way we design and build in the first place.
By creating some of Birmingham’s greenest buildings, we want Paradise to be a beacon of best practice while giving occupiers, investors and the citizens of the city the sustainable buildings in which to carry out the green jobs of the future.
We are all on the same page when it comes to safeguarding the environment for the future while meeting the needs of today. It is what every sector, every business person, every project must be focused upon.
And how we manage these matters going forward was one of the hottest topics at MIPIM last week.
