F1® Arcade Birmingham crosses the finish line this week
F1® Arcade, the world’s first official Formula 1® simulator racing experience to put socialising at its core, opens its doors this week in Birmingham’s Chamberlain Square. The first-of-its-kind experiential hospitality concept will be welcoming guests from 21st November to experience elevated social gaming, cocktails and food.
The 53 bespoke full-motion racing simulators have been uniquely designed by a leading simulator design company in conjunction with F1®, featuring motion and audio-visual effects to fully immerse guests in their races.
Guests can experience outstanding quality of food, with a globally inspired menu featuring hero dishes such as ‘Wagyu Beef Burgers,’ ‘Spanish Seabass Ceviche,’ and ‘Wild Miso Mushroom Tacos.’ Among the extensive range of stylish drinks and an elevated cocktail menu inspired by F1®.
The ultra-modern backlit feature of the ‘Octane Bar’ bar radiates warm light across the space and and boasts a jaw dropping full size Formula 1 car suspended from the ceiling, decorated with a bespoke, hand-painted F1® Arcade livery – making it a one-of-a-kind attraction.
The venue also incorporates a range of cutting-edge tech features that enhance the experience including the innovative ‘Arcade Hub’ where guests can earn ‘Arcadians’ which can be exchanged for exciting products and experiences, from F1® GP Paddock Club tickets, to limited edition merchandise, to food and drink from the menus.
On Grand Prix™ race weekends, F1® Arcade will host Watch Party experiences, further enhancing the excitement and camaraderie of the Formula 1® atmosphere. Weekend DJs will create an unforgettable vibe throughout the venue allowing guests to escape the ordinary and dive into a world of high octane, speed, and pure entertainment.
The brand’s launch in Birmingham will also see F1® Arcade set up a number of local neighbourhood projects with the aim of delivering long-term value to local charities, community groups and businesses.
Adam Breeden, CEO and Founder of F1® Arcade says:
Birmingham was the obvious choice for our second venue opening in partnership with Formula 1® and we are thrilled to bring one of the world’s most sought-after hospitality experiences to the city.
Birmingham’s legendary automotive heritage and, of course, the fact it was once host to the thrilling Super Prix, makes this city the perfect home for F1® Arcade. We can’t wait to become part of the city’s vibrant leisure scene.”
About F1® Arcade
F1® Arcade, the world’s first official premium F1® experiential hospitality brand, launched its flagship 16,000 square foot venue in London, overlooking St Paul’s Cathedral, in December 2022. F1® Arcade brings all the excitement, glamour, and thrill of Formula 1® driving to the masses. Featuring full-motion racing simulators, reaction games, huge viewing screens, best-in-class food, and cocktails, with an electric atmosphere. This is social gaming like you have never seen before.
An in-house tech team worked in collaboration with Formula 1® and Studio 397, a subsidiary of Motorsport Games, to create a new gaming experience leveraging Studio 397’s racing simulation platform rFactor 2.
F1® Arcade is the first and only officially licensed competitive socialising F1® experience specifically designed for the mass market, supported by Formula 1®.
About Kindred Concepts
Kindred Concepts Ltd, trading as F1® Arcade, is a standalone corporate entity with an exclusive licence from Formula 1® to bring F1® Arcade to market. F1® Arcade is led by Founder and CEO Adam Breeden with a team of 200 operating out of the UK and US.
About Adam Breeden
Adam Breeden is the Chief Executive Officer and Founder of F1® Arcade and is widely credited as the original pioneer of competitive gaming and experiential entertainment. Beginning his career as co-founder of the multi-award-winning cocktail bar and restaurant Lonsdale in London in 2002, he has since been recognised for his extraordinary commitments to the international hospitality industry and pioneering the combination of sports with technology to co-found unsurpassed innovative concepts, including Bounce, Flight Club, Puttshack, Hijingo, and F1® Arcade.
View the website, email or call 0121 227 4010 to book your experience.
F1® Arcade will open at 2A Chamberlain Square, Birmingham, B3 3AX.